Do “I Do” Differently with Tend Task
Planning a wedding is one of the most exciting—and often overwhelming—chapters in a couple’s journey. Amid the guest lists, seating charts, and vendor coordination, it’s easy to lose sight of what really matters: building a strong foundation for the life that comes after the big day. That’s where Tend Task comes in. Founded with the belief that relationships thrive when the mental load is shared, Tend Task is a powerful tool designed to help couples manage the invisible labor of daily life. From wedding planning to long-term partnership, Tend Task doesn’t just streamline to-dos—it supports emotional clarity, teamwork, and lasting connection.
In today’s feature, we’re sitting down with Felicia Kashevaroff, co-founder of Tend Task, to get a behind-the-scenes look at her unique approach to wedding planning and relationship success. Whether you’re knee-deep in Pinterest boards or navigating the stress of merging lives, Felicia shares thoughtful insights—and some game-changing advice—for couples ready to build not just a beautiful wedding, but a strong, enduring marriage.
Q - What is your favorite location to work? What is the style that makes this location special for couples?
A - I fell in love with Santa Barbara years ago and I couldn't possibly choose a favorite location. There are so many special places to get married, from a casual beach wedding, to stunning vineyard, to a spectacular estate in Montecito. What's most important is that the location reflects the couple's vision. The best location is always the one that feels like an extension of your relationship story, whether that's intimate and laid-back or refined and sophisticated.
Q - What is your #1 top piece of advice you give to couples before they hire you?
A - Stop thinking about your wedding as just a party to plan—it's actually your relationship laboratory! The engagement period is what relationship researchers call a "golden window" where patterns you establish now become the foundation for decades to come. When couples work with me, we're not just designing a gorgeous ceremony (though we absolutely do that!); we're crafting the partnership you'll live in for decades. Your wedding should be as unique as your love story, and the planning process should leave you more connected, not just more coordinated.
Q - What is trending with your couples?
A - My couples are rewriting the wedding rulebook to create celebrations where both partners' voices, talents, and dreams take center stage. They're ditching the "bride's big day" narrative and embracing "our meaningful milestone" instead. These couples are using their strengths strategically, carving out wedding-free date nights to maintain their spark, and treating planning disagreements as opportunities to refine their communication style. The result? Ceremonies that authentically represent both individuals and weddings that become the ultimate expression of their unique partnership.
Q - What are 2 things you wish couples would do for every wedding?
A - First, I wish every couple would create a "wedding-free zone" in their relationship—a sacred space where the wedding stress is temporarily banned! Maybe it's Friday night dinners or Sunday morning coffee, but protecting these moments ensures you remember WHY you're planning this celebration in the first place. The couples who balance planning sessions with intentional date nights are the ones who arrive at their wedding day still madly in love.
Second, I wish couples would approach their ceremony with as much intention as the rest of their wedding. It's easy to get caught up spending countless hours selecting the perfect linens, but only a few minutes on your vows. Your guests won't remember your napkin fold, but they will remember how they felt witnessing your authentic commitment. Let's craft ceremony language that makes everyone feel the love and commitment you're celebrating!
